Frequently Asked Questions
Everything you need to know about Alpha Music

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For Musicians
For Promoters
General Information
What is Alpha Music?
Alpha Music is a comprehensive platform that connects musicians, promoters, and venues to streamline the live music booking process. We provide tools for event creation, talent discovery, payment processing, and communication to make booking and managing live music events easier for everyone involved.
What are Alpha Music's fees?
Alpha Music charges a small service fee on successful bookings to cover payment processing and platform maintenance. The exact fee structure varies based on event type and payment method. All fees are clearly displayed before you confirm any booking.
We believe in transparency, so you'll always know exactly what you're paying before you commit to anything.
Is my payment information secure?
Yes, absolutely. We use Stripe for all payment processing, which is one of the most secure payment platforms available. Your payment information is encrypted and never stored on our servers.
We also implement industry-standard security measures to protect your personal data and account information.
What happens if there's a dispute?
We have a dedicated support team to help resolve any issues that arise between parties. If you encounter a problem, please contact us immediately through our support system.
For payment disputes, we hold funds in escrow until the issue is resolved. We work with all parties to find a fair solution.
What's your cancellation policy?
Cancellation policies vary depending on the event and the parties involved. Generally, we recommend:
- 48+ hours notice: Full refund
- 24-48 hours notice: 50% refund
- Less than 24 hours: No refund
Specific terms are set by the event organizer and clearly communicated to all participants.
How do I delete my account?
You can delete your account from your profile settings. Please note that deleting your account will:
- Cancel all upcoming events you're involved in
- Remove your profile from the platform
- Delete all your data (with some exceptions for legal/accounting purposes)
Contact our support team if you need assistance with account deletion.
For Musicians
How do I book gigs?
After completing your profile, click on "Explore Events" to head over to our gigs board. Click on one you think you'd be a good fit for to apply.
You can also search individual venues if you know where you want to play to see if they have current openings. Venues & promoters can also contact you directly through our messaging system to book you.
What happens when I apply to a gig?
Your Scorecard is sent to the venue for consideration. Think of the Scorecard as part-resumé, part-EPK. It contains your profile info and performance history for the venue to review to determine if you're the right match for their stage.
You'll be notified of their decision immediately, and they'll receive periodic reminders to review any new applications, so there's no need to follow up.
How do I get paid?
Alpha Music uses Stripe for payments to ensure a secure, convenient, and reliable payment process. From your dashboard, you'll see a link below your profile picture to connect to Stripe and set up your payment info there.
Once you're set up with Stripe, you'll be paid 7 days after completion of all gigs you participate in via direct deposit.
How do I find venues?
With the Atlas! The Atlas is our interactive directory of both crowd-sourced and registered venues.
It's great if you're new to town and need a quick overview of where you can play. The Atlas is constantly being updated. If you don't see a venue you know of, feel free to add it by clicking "Submit Venue".
What if I'm in a band?
Once you're registered on the site as a musician, you'll have the opportunity to create a band profile and invite your bandmates to join it. Bands can be managed just like individual musician profiles, and your band will automatically be added to any gig for which the band is booked.
You can also add or remove individual bandmates from a gig in case someone can't make it.
What kind of gigs can I book on here?
You name it, we'll have it. Alpha Music strives to be a one-stop shop for your live music career. Bar gigs, ticketed events, corporate gigs, etc.
How will I know if I got the gig?
You'll receive a notification both on the site and via email. If you get the gig, you'll be added to the Green Room for the event.
The Green Room is a page containing a group chat for the event, as well as all details you need for the gig.
What if I can't make a gig?
If you need to cancel, please notify the event organizer as soon as possible through the Green Room or messaging system. Early notification helps them find a replacement.
Repeated cancellations may affect your ability to book future gigs on the platform.
For Promoters & Event Organizers
How do I create gigs?
After completing your profile, click on "My Shows" to head to your show calendar. From there you can create a new event by clicking "Create Show", or selecting the date on the calendar where you want the gig.
From there you can add details, add a show poster, edit the pay structure and lineup, and more.
We've also set it up so that you can create repeat events automatically, rather than having to do it manually each time.
How do I find talent for gigs?
We have a few ways for you to book your gig:
- The Artist Directory: Click "Discover Artists" to search talent on Alpha Music. You can click on anyone's profile card to learn more about them, including their performance history, availability, and reviews by other venues. From here you can also save artists to your roster - a convenient calling list to keep track of talent.
- Direct Invite: If you know who you want for a gig, either because you've discussed it ahead of time, or because you found someone in the directory you like, you can invite them to a gig either at creation of the event by clicking "I have acts for this event" in the creation form, or you can invite them afterwards by going to the Green Room for the gig and inviting them from there.
While an artist can view the event details prior to accepting a gig invite, we strongly advise contacting them first before inviting them, if you haven't already. - The Gigs Board: You can also post the gig to our Gigs Board for artists to apply to. You'll be notified when you get new applications, and can quickly review them to make a booking decision. No more endless email threads or searching on socials for the right fit! They'll come to you.
Can I contact other promoters?
We provide an instant messaging service for users to communicate with each other. Note that you'll only be able to send one message at first - they'll have to reply to start the conversation.
How do I make payments?
We use Stripe for payments to ensure a secure, convenient, and reliable payment process. From your dashboard you'll be able to connect to Stripe and set up your payment info there. Payments are kept in an escrow account until after the event is complete, at which point they're released to the artists.
Because the payments are coming from Alpha Music, we'll be able to handle the tax reporting for you, so you can focus on what you do best - organizing events! No more chasing down musicians for W9s or 1099s at tax time.
How do I sell tickets?
You'll have to set that up separately via Stripe Connect, which we've provided a link for on your Dashboard. From there you'll be able to set up your payment info and start selling tickets.
You can track ticket sales & revenue from the event page. We also provide each member of an event with a link to sell tickets, so you can easily track who's selling tickets and how much they've sold.
What if the venue where I want to book is already on Alpha Music?
If the venue is already on Alpha Music, you'll need their authorization to book events at their space. You can request this by contacting them directly through our messaging system and requesting to book an event.
Alpha Music includes a system that'll ensure double bookings don't happen, so you can rest assured that you'll have the space to yourself.
How do I cancel or reschedule an event?
You can cancel or reschedule events from your event management page. When you do this:
- All participants will be notified immediately
- Refunds will be processed according to your cancellation policy
- You can optionally reschedule to a new date
Please communicate with your artists and venue as early as possible to minimize disruption.
For Venues
How do I create gigs?
After completing your profile, click on "My Shows" to head to your show calendar. From there you can create a new event by clicking "Create Show", or selecting the date on the calendar where you want the gig.
From there you can add details, add a show poster, edit the pay structure and lineup, and more. You can also designate a promoter to manage the event for you, so you can focus on other things.
We've also set it up so that you can create repeat events automatically, rather than having to do it manually each time.
How do I find talent for gigs?
We have a few ways for you to book your gig:
- The Artist Directory: Click "Discover Artists" to search talent on Alpha Music. You can click on anyone's profile card to learn more about them, including their performance history, availability, and reviews by other venues. From here you can also save artists to your roster - a convenient calling list to keep track of talent.
- Direct Invite: If you know who you want for a gig, either because you've discussed it ahead of time, or because you found someone in the directory you like, you can invite them to a gig either at creation of the event by clicking "I have acts for this event" in the creation form, or you can invite them afterwards by going to the Green Room for the gig and inviting them from there.
While an artist can view the event details prior to accepting a gig invite, we strongly advise contacting them first before inviting them, if you haven't already. - The Gigs Board: You can also post the gig to our Gigs Board for artists to apply to. You'll be notified when you get new applications, and can quickly review them to make a booking decision. No more endless email threads or searching on socials for the right fit! They'll come to you.
- Promoters: If you know a promoter who's already on Alpha Music, you can invite them to manage the event for you. They'll be able to manage the event just like you would, but you'll be able to focus on other things.
Can I contact other venues?
We provide an instant messaging service for users to communicate with each other. Note that you'll only be able to send one message at first - they'll have to reply to start the conversation.
How do I make payments?
We use Stripe for payments to ensure a secure, convenient, and reliable payment process. From your dashboard you'll be able to connect to Stripe and set up your payment info there. Payments are kept in an escrow account until after the event is complete, at which point they're released to the artists.
Because the payments are coming from Alpha Music, we'll be able to handle the tax reporting for you, so you can focus on what you do best - organizing events! No more chasing down musicians for W9s or 1099s at tax time.
How do I sell tickets?
You'll have to set that up separately via Stripe Connect, which we've provided a link for on your Dashboard. From there you'll be able to set up your payment info and start selling tickets.
You can track ticket sales & revenue from the event page. We also provide each member of an event with a link to sell tickets, so you can easily track who's selling tickets and how much they've sold.
How do I manage venue bookings?
As a venue, you have full control over who can book your space. You can:
- Approve or deny booking requests from promoters
- Set your own availability and pricing
- Manage multiple events simultaneously
- Delegate event management to trusted promoters
All bookings are automatically checked for conflicts to prevent double-booking.